Reem El Shafaki
Director – Growth Strategies, DinarStandard
Reem is Director at DinarStandard, a growth strategy and execution management firm, empowering organizations for profitable and responsible global impact. DinarStandard specializes in the global halal/ethical economy, government innovation, and social impact space.
Reem leads DinarStandard’s Travel and Tourism sector practice. She manages research projects, develops business strategies, and executes marketing campaigns for the firm. She has worked with clients such as Thomson Reuters, MasterCard, the Marriott, the Office of the Prime Minister of Dubai. Recent projects include leading the team that implemented a Halal Travel Benefits Program in South East Asia for a global technology and payment processing firm, delivering a Muslim travel market opportunity workshop, developing a travel portal marketing plan and campaign, authoring the Muslim Travel section of the annual State of the Global Islamic Economy Report from 2013 to 2020.
Reem frequently speaks at industry events including ITB Berlin, the world’s largest tourism trade fair, and the Global Islamic Economy Summit. Before joining DinarStandard, Reem provided marketing consulting to small businesses in the US and held marketing and managerial positions and provided management training.
Reem possesses a unique understanding of various cultures having worked with cultural exchange programs around the world from Canada and the United States to Egypt. Reem holds a BA in English from Ain Shams University in Cairo, as well as the CIM Advanced Marketing Certificate from the Chartered Institute of Marketing in the UK.