CEO & Managing Director, DinarStandard™
Rafi-uddin is the Founder and CEO of DinarStandard – specialized market research and advisory firm focused on the emerging Islamic markets of food, travel, finance, and OIC member countries overall. He is passionate about empowering organizations for profitable and responsible global impact. Since 2008, Rafi-uddin has been advising global multi-nationals, travel industry players, financial institutions, Halal market startups and NGOs on market expansion analysis, business/investment strategy, and innovative marketing strategies.
Rafi-uddin has led various global market studies including the State of the Global Islamic Economy Report, the Global Muslim Lifestyle Tourism Market, DS100™ ranking of Top 100 Businesses in the Muslim World, Social Responsibility Survey of Islamic Financial Institution, State of Food Insecurity & Opportunities in OIC Countries, Productivity in Ramadan Survey, and various other such reports. He is a frequent speaker on innovation, marketing, social business, and Muslim customer strategies, and has presented at prestigious industry conferences at Oxford University, Harvard University, Jeddah Economic Forum, Dubai International Conference for Awqaf, International Food Conference Turkey, and IIUM Malaysia.
Prior to DinarStandard, Rafi-uddin had been a Vice President with Marsh Inc, a global risk-brokerage firm, where he led and successfully delivered multi-million dollar knowledge management and marketing technology-related initiatives. He had previously served as a Senior e-Business Consultant at a Boston a based firm. Rafi-uddin has an MBA from UNC-Charlotte, North Carolina, and a BSc. in Marketing from Southwest State, Minnesota, USA.