Dato’ Seri Ibrahim Hj Ahmad
Executive Chairman, Dewina Holdings Sdn Bhd & Brahim’s Holdings Berhad
DATO’ SERI IBRAHIM HJ AHMAD, age 73 is the founder and also the Executive Chairman of Dewina Holdings Sdn Bhd and Brahim’s Holdings Berhad, a public listed company.
He holds a Masters degree in Food Technology (1974) and a Diploma in Agriculture (1969).
A former lecturer and founding member of the Faculty of Food and Biotechnology, University Putra Malaysia. He has been involved in various professional organizations, holding posts such as National Representative to the UNESCO Regional Network for Basic Sciences (1978-1980), Member, International Standards Committee SIRIM (1983-1985), Council Member, Malaysian Microbiological Society (1978-1980) and Malaysian Institute of Food Technology (1980-1983) and Secretary-General of Asean Federation of Food Processing Industries (1983-1984).
Dato’ Seri Ibrahim left University Putra Malaysia (UPM) to join a Government Food Conglomerate, Kumpulan FIMA Berhad in 1980 as Head of Corporate R & D.
He left Kumpulan FIMA Berhad in 1986 to set up his own company Dewina Food Industries Sdn Bhd, which became the first company in South East Asia to use the revolutionary high-tech retort pouch pack invented by US Army R & D in 1978. The company was awarded Pioneer Status by the Malaysian Government (MIDA) with 5 years tax holiday. He was also instrumental in producing the first Halal MRE Ration Pack in the world for UN Peace Keeping Forces.
In 1988 Dato’ Seri Ibrahim took another bold leap in introducing Malaysian cuisine to the world market through his brand, Brahim’s launched by then Prime Minister, Dr. Mahathir Mohamad.
In May 1995, another milestone for Dewina Food Industries when it became the first and only Bumiputra food manufacturing company to be listed on the Kuala Lumpur Stock Exchange.
Progressing through the years, he then acquired the loss-making MAS Catering in 2003 and did an RTO of Tamadam Bhd in 2008 and renamed Brahim’s Holdings Berhad.
In 30 years, his first company, Dewina Food Industries grew into a conglomerate of 14 operating private and public companies employing 2500 workers.
During the 30 years of Dato’ Seri Ibrahim’s entrepreneurship journey, he has been awarded several accolades and awards. Among them were, Anugerah Usahawan 1993 (Entrepreneurship Award 1993) by the Malay Chamber of Commerce, Kuala Lumpur for his dedication and contribution to the Malaysian food industry and the small and medium scale enterprises (SME’s); Asia Pacific Outstanding Entrepreneur Award (2013) and was featured on the cover article in Malaysian Business July 2013; Lifetime Achievement award from Malay Chamber of Commerce (2016) and Halal Excellence Award from Halal Development Corporation (2017).
Dato’ Seri Ibrahim is also actively involved in promoting international business partnerships as a Council Member of Malaysian Japan Economic Association (MAJECA), Deputy President of One Belt One Road Association (OBOR) and a Committee Member of Malaysia-Saudi Business Council.
Besides his business interests, Dato’ Seri Ibrahim’s CSR contributions include the setting of Brahim’s Chair for Food Studies at Universiti Putra Malaysia in 2009 with a personal grant of RM 1million. He is also Founder Chairman of Yayasan Baitul Hayati charity foundation, which actively supports two orphanage homes, and he is also now the Chairman-Trustee of Food Aid Foundation.
About Brahim’s Dewina Group
Brahim’s Dewina Group is a leader in halal, industrial catering and long-life pouch food products. Since its establishment in 1986 by Dato’ Seri Ibrahim Hj Ahmad, who is a specialist in food technology with wide experience in various food and agro-based industries, the company through its brand name Brahim’s, has been the leading authority of premium quality instant retort pouched foods in Southeast Asia. The company has to date, expanded its business in Japan, Australia, Europe and the United States of America. All Brahim’s products are available in supermarkets, hypermarkets and online.
Visit Brahim’s website to find out more about their brand and products.